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| All recognized Organizations have the right to use the recognition symbol on all publications and marketing materials |
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Public awareness and participation in the System is imperative to its success. People need to take an active role in Foreign Assistance issues. The power of the Make Poverty History campaign is behind its awareness raising and mobilization abilities. It would be viable for the Recognition System to link with a similar campaign. Recognition status needs to become a visibly recognized and understood symbol for ‘better aid’. Without this public awareness and support, INGOs will not feel any pressure to seek recognition for its work or to improve its operations. GlobalScale will seek strong, appropriate marketing and advocacy platforms to generate awareness of the importance of better aid at all levels of spending.
Successful implementation of the System will put pressure from each direction on INGOs to improve performance. Each component (or direction) of the Recognition System (downward, inward, outward, downward) to which an INGO holds responsibility will also become the origin of pressure.
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To further encourage INGO participation and changes in stakeholder dynamics, the Recognition System uses three different, yet proven and complimentary pressure points. In the business world, corporations respond to their Reputation, their Market, and their Competition. Playing upon these points, the Recognition System is developing a similar check and balance system.
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REPUTATION |
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A good business relies on a good reputation in order for people to choose their products or services over those of their competition. An INGO also relies on a good reputation in order to secure funding. The Recognition System will assist INGOs to gain reputation based on results and beneficiary satisfaction. By marketing the results to the general public, affected populations, donors, potential staff, host governments, these and other stakeholders can know that Recognized organizations have the systems in place to ensure that their work is in collaboration with their beneficiaries and that their internal operations are aligned with their stated purpose and mission. In this way, an INGO’s reputation is at stake
GlobalScale will begin this process by developing linkages with high profile campaigns reliant on ‘better aid’ such as the Make Poverty History Campaign, and tools such as GuideStar
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MARKET |
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GlobalScale aims to influence the ‘Foreign Assistance Market’ through pressure from Foreign Assistance beneficiaries, the general public, internal INGO and other stakeholders. As some of the main criteria for Recognition will be developed by the recipient countries themselves, locally endorsed checks and balance for good practice will be in place. This will provide donors (the market holders in the INGO world), with more information on what types of programs and methodologies are acceptable to the local population. Recognition results will therefore better inform how money should be spent and entrusted and to whom.
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COMPETITION |
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Through developing a standard of operation based on stakeholder expectation, healthy competition will encourage improvements in performance, whilst outward recognition requirements will increase cooperation, collaboration, and peer review. This positive competition will assist to uphold the reputation of the sector as a whole.
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GlobalScale and Competition |
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GlobalScale does not intend to create new layers of bureaucracy for INGOs and other stakeholders. It therefore does not intend to compete with accountability and transparency agencies; rather, it intends to complement and incorporate existing initiatives in this area. It assumes an INGO revealing their good standing on GuideStar is adhering to legal and regulatory frameworks, and has a willingness to provide information, organizations working with InterAction, AccountAbility, Keystone, One World Trust to name but a few, are taking the issue of accountability seriously, organizations using tools created, tried and tested, by other organizations and institutions are working to improve their internal processes, INGOS working with People in Aid are following a code of good practice, ISO compliant INGOs have certain standards that are already in place, etc. The Recognition System is not intended to duplicate, contradict or undermine any of these great efforts. Recognition will work with these organizations and initiatives as part of the application procedure.
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